Regulatory Radar | Fixed-Odds Betting – Ed. 06

Week of June 29 to July 3, 2026

This week paired enforcement with new rules. While betting advertising during the World Cup drew scrutiny on three fronts, the Secretariat of Prizes and Betting (SPA), part of the Ministry of Finance, published a package of rules in the Official Gazette – barring access for bettors who renegotiated public debt and organizing the penalties for promotions and prize draws. Below, the points that deserve your attention.

World Cup advertising draws action from CONAR, Senacon and the Ministry of Finance

Concrete actions against betting ads during the World Cup multiplied. CONAR, the advertising self-regulation council, granted an injunction suspending advertising deemed abusive that aired during the tournament, and notified three major operators. In parallel, Senacon, the national consumer protection body, opened an investigation into the same advertising, and the Ministry of Finance launched proceedings against three betting houses for irregular advertising during the World Cup.

What this means: We have moved from talk to action. Operators with World Cup-linked campaigns – their own or through sponsorships and influencers – face a real risk of being pursued on three fronts at once: self-regulation, consumer protection and the regulator. Reviewing what is currently on air is the bare minimum of prudence.

SPA bars debt-renegotiation beneficiaries (FIES and Desenrola) from betting

In the final days of the week, the Secretariat of Prizes and Betting published rules in the Official Gazette prohibiting people who joined public-debt renegotiation programs from betting. The ban covers beneficiaries of the renegotiation of FIES, the federal student-loan program, and of the new Desenrola Adimplentes program, created by a provisional measure at the end of June. The rules also detail the procedures operators must adopt to block the registration and use of their platforms by these individuals.

What this means: This is one more layer of operational obligation for licensed houses. As already happens with recipients of Bolsa Família and BPC (federal welfare benefits), operators will have to cross-check data and block access for this group. It is worth reviewing your onboarding flow now, along with the data source behind these blocks, because enforcement on this topic has been growing.

New rules organize penalties for promotions and prize draws

Also published in the Official Gazette was a rule regulating the penalty regime and the procedure for settlement agreements (the so-called commitment term) in the area of free prize distribution and early collection of popular savings. This is the field of commercial promotions, sweepstakes and contests, now under the Secretariat of Prizes and Betting. The rule sets out how violations will be punished and how companies may enter into commitments to bring conduct into compliance.

What this means: For anyone running promotions, sweepstakes or prize campaigns – including betting operators that use these formats – it becomes clearer what triggers a penalty and how to negotiate a way out. Designing a promotion in line with the rules before it goes live matters even more now.

Senate looks to fast-track a federal bill restricting betting advertising

On Tuesday, the President of the Senate signaled that he will speak directly with the President of the Chamber of Deputies to accelerate the vote on a bill – already approved by the Senate – that imposes limits on betting advertising. The text provides for restrictions on ads during sports broadcasts and bans the use of athletes, artists, influencers and public figures in betting houses’ promotional actions. The bill has not yet begun moving through the Chamber.

What this means: If it advances, this would be the advertising restriction set at the federal level – precisely where, under the Union’s position, the rule should be fixed. Unlike state laws, a federal rule would apply nationwide and would resolve much of the uncertainty over legislative competence. For now it is political maneuvering, with no date set, but the direction is clear: fewer famous faces and fewer ads during the game.

The wave of local laws targeting betting advertising keeps growing

The number of municipal and state rules restricting betting advertising is rising. This week the law of Rio Branco (Acre) came onto the radar – already enacted – which prohibits the sponsorship and advertising of betting at municipal public events and bars the city from contracting events sponsored by the sector. It joins laws already in force, such as that of Teresina, bills awaiting sanction, as in João Pessoa, and proposals moving through capitals such as Belo Horizonte and São Paulo.

What this means: Local pressure is real, but legally fragile. Almost all of these rules run into the same question: whether a city or a state may legislate on betting advertising, a matter the Union maintains is federal. It is worth recalling that the Rio Grande do Sul law restricting such advertising is under challenge at the Federal Supreme Court (STF), in the case expected to serve as the precedent for the others. For now, it is advisable to map where your brand is exposed to these rules – especially in out-of-home media, events and public spaces – without treating them as settled.

Looking ahead to next week

• The SPA’s new access rules (FIES and Desenrola) require immediate adjustments to operators’ registration and blocking flows.
• In the Belo Horizonte City Council, the second-round vote on the bill restricting betting advertising remains scheduled for July.
• In Congress, keep an eye on the Senate–Chamber coordination to bring the federal advertising bill to a vote.

Our team is available to discuss the impact of any of these topics on your business.

This material is for informational purposes only and does not constitute legal advice. The analyses reflect the team’s understanding as of the publication date and may be revised in light of regulatory or case-law developments. For specific guidance on particular situations, please consult a member of our team. © Souto, Correa Advogados — Betting Regulation Practice.