Client Alert
02/12/2024
Slogans as Trademarks: New Registration Opportunities in Brazil
The National Institute of Industrial Property (INPI) released a new version of its Trademark Guidelines, introducing significant changes that now allow the registration of trademarks composed of slogans, provided they have distinctive characteristics. This update represents a significant step forward for companies aiming to strengthen their trademark protection strategies. Previously, the INPI rejected trademarks containing …